Adaptation on the Part of an International Marketer Is Best

question 20

Multiple Choice

Adaptation on the part of an international marketer is best described as

• A) a conscious effort to make themselves aware of the home cultural reference in their analyses and decision making.
• B) a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
• C) the notion that people in one's own company or country know best how to do things.
• D) the process of identifying the similarities that exists between the domestic and foreign markets.
• E) an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions and then to adjust the marketing mix in order to closely reflect these decisions.

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Definitions:

Save Time

The act of using methods or strategies to complete tasks more efficiently, thereby conserving time for other activities.

Keywords

Words or phrases that are crucial to understanding a topic or that are used to optimize search engine results.

Conciseness

The quality of being clear and straightforward in expression, using no more words than necessary.

Redundancies

Unnecessary repetitions in language or the elimination of positions or employees in a workforce.