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How Can a Manager Construct a Marketing Program Designed for Optimal

question 21

Essay

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?


Definitions:

Satisfier

A factor that contributes to job satisfaction, typically related to fulfilling work, recognition, or personal growth opportunities.

Self-managed Work Team

A team in which members collectively take on management responsibilities, such as planning, scheduling, and evaluating their own performance.

Job Enlargement

Increasing the variety of tasks in a job to make it more rewarding and lessen the monotony.

Specialized Tasks

Jobs or activities that require a specific set of skills or knowledge, often focused on a particular area or field.

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