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Explain the key difference between domestic and international marketing.
Perceptual Biases
Cognitive biases that affect the interpretation and judgment of sensory information, leading to skewed perceptions and potentially erroneous conclusions.
Social Biases
The systematic tendency to process social information in a way that favors particular outcomes or interpretations based on personal, cultural, or societal preferences.
Interpretive Efficiency
The ability to quickly and accurately understand or make sense of information and situations.
Fundamental Attribution Error
The tendency for people to over-emphasize personality-based explanations for behaviors observed in others while under-emphasizing situational explanations.
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