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What is market segmentation? In a short essay, discuss how international firms use market segmentation.
Managerial Personnel
Employees who are responsible for making key decisions and overseeing the operations of a company, including executives and departmental managers.
Asset Revaluation Surplus
The increase in value of an asset, reflected on a company's financial statements, after it has been revalued to its current market value.
General Reserve
Funds set aside by a company from its profits for general unspecified future risks or obligations.
Amortisation of Goodwill
The gradual write-off of the purchased goodwill of a company over time, reflected as a non-cash expense in the income statement.
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