The Director of Marketing Argues That Dinasonic Should Use an Adaptation

question 69

Multiple Choice

The director of marketing argues that Dinasonic should use an adaptation strategy for its marketing because its products will need to be adapted to different markets.Which of the following,if true,would strengthen this position?

• A) Dinasonic's products have consistently had the most competitive prices in the U.S. market.
• B) For the kinds of products that Dinasonic makes, preferences for their use vary between different cultures.
• C) Dinasonic will not face much competition in the countries in which it plans to sell its products.
• D) Dinasonic will have a limited advertising budget for its international marketing efforts.
• E) Dinasonic has consistently gained in market share in the United States over the last several years.

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Definitions:

Path-goal Theory

A leadership theory that states the leader's job is to assist followers in attaining their goals and to provide direction or support needed to ensure their goals are compatible with the objectives of the group or organization.

Supportive Style

A manner or approach characterized by offering encouragement, validation, and assistance, often used in management or interpersonal relationships to foster growth and development.

Social Status

The position or rank of a person or group within the society, often determined by wealth, occupation, education, or family lineage.

Leadership Grid

A model that plots leadership styles along axes of concern for people and concern for production to help identify and develop leadership behaviors.