As ComicalYou Reaches the Introduction Stage of the Product Life

question 64

Multiple Choice

As ComicalYou reaches the introduction stage of the product life cycle,what marketing strategy is MOST appropriate?

• A) Lower price slightly to increase sales.
• B) Focus on making customers aware of the product and its benefits.
• C) Cut prices in response to increased competition.
• D) Increase advertising in response to greater competition.
• E) Develop product adaptations to extend the product's life.

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Definitions:

Profit Centers

Divisions or units within a business that are directly responsible for generating profits.

Contribution Margin

The difference between sales revenue and variable costs of production, used to cover fixed costs and generate profit.

Controllable Fixed Costs

Fixed costs that management has the ability to influence or change in the short term, such as advertising expenses.

Controllable Margin

The portion of profit or contribution margin that a manager has direct control over, before fixed costs and overhead are deducted.