Which of the Following Describes Two of the Primary Objectives

question 45

Multiple Choice

Which of the following describes two of the primary objectives of promotion?

• A) positioning and communicating information
• B) positioning and developing new uses for products
• C) developing new uses for products and communicating information
• D) adding value to a product and eliminating competition
• E) controlling sales volume and eliminating competition

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Definitions:

Net Income

The total profit of a company after all expenses, including taxes and interest, have been deducted from total revenue.

Contribution Margin

The amount of revenue from sales that exceeds variable costs, indicating how much contributes to covering fixed costs and generating profit.

Fixed Expenses

Costs that remain constant for a given period regardless of the level of production or sales activity, such as rent and management salaries.

Break-Even

The point at which total costs and total revenues are equal, resulting in neither profit nor loss.