Which of the Following,if True,would Strengthen the Argument for Shifting

question 36

Multiple Choice

Which of the following,if true,would strengthen the argument for shifting to direct-response television marketing?

• A) Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares.
• B) ValueNet could slightly modify its telemarketing techniques and receive a much better customer response.
• C) TV media production costs are expected to increase substantially as the economy moves toward recovery.
• D) The majority of Americans have registered their telephone numbers with the National Do Not Call Registry, and the number of registered numbers continues to grow.
• E) Despite objections and angry responses to cold calls, total sales from telephone marketing have been steady over the years.

Comprehend the make-or-buy decision process and its relevance in a manufacturing business.

Recognize common mistakes made in writing business plans, including financial commitment aspects.

Grasp the nature and limitations of projected financial statements.

Understand the role of a business plan in demonstrating a business owner's knowledge level.

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Definitions:

Corporate Social Responsibility

A corporate strategy that involves incorporating ecological and social considerations into business practices and stakeholder engagements.

Obstructionist Strategy

A strategy where a business or individual actively resists or tries to block proposed changes or developments.

Utilitarian View

A philosophical approach that emphasizes the greatest good for the greatest number, often used in ethical decision-making.

Ethical Behaviour

Conduct that is consistent with what is considered to be right or morally good, defined by the standards and principles of a society or organization.