One Manager Argues That Riverdale's Corporate Image Will Suffer If

question 17

Multiple Choice

One manager argues that Riverdale's corporate image will suffer if customers receive too many e-mails about its different services and offerings.Which of the following,if true,is the MOST effective counterargument?

• A) Customers can report the e-mails as spam and ensure that they do not receive these service mails in their inboxes in the future.
• B) Research shows that customers who opt to receive marketing e-mails rarely complain, even if they are not happy about them.
• C) This is a problem that affects all e-mail marketers, not Riverdale alone.
• D) Customers can use a ready menu of e-mail selections to opt in and receive only the marketing product information they are interested in.
• E) The cost of e-mail marketing is lower than public service advertising.

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Definitions:

American Colonization

The historical process, particularly in the 19th century, involving the establishment of American colonies overseas or the settlement of American citizens in foreign territories.

Puerto Rico

An unincorporated territory of the United States located in the northeastern Caribbean Sea, known for its vibrant culture, history, and natural beauty.

Broad-Based Prosperity

Economic growth and success that is widespread, reaching various sectors and levels of society.

American Revolution

The period (1765-1783) during which the thirteen American colonies fought for and gained independence from Great Britain.