Which of the Following BEST Characterizes the Difference Between the Roles

question 94

Multiple Choice

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

• A) Advertising is, at its worst, very expensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns.
• B) Advertising, at its best, targets a specific audience about a product, whereas personal selling, at its best, is always dependent on the clients that a seller has.
• C) Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals.
• D) Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion.
• E) Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized.

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Definitions:

Land Account

An account used in accounting to track the investment in land owned by an entity, including the costs associated with acquiring the land.

Adjustment Necessary

Indicates that changes must be made to financial records or statements to correct inaccuracies or account for new information.

Equipment Account

An account in financial records that tracks the cost and accumulated depreciation of equipment owned by a business.

Unamortized Patent

The portion of a patent's cost that has not yet been expensed through amortization.