Which of the Following,if True,would MOST Weaken the Argument for Continuing

question 42

Multiple Choice

Which of the following,if true,would MOST weaken the argument for continuing direct mail marketing?

• A) Riverdale will have to use highly selective mailing lists to ensure that its messages reach the target audience.
• B) Some analysts predict a decline in the use of traditional forms of direct mail in coming years.
• C) Competitors are using more aggressive, and often more intrusive, direct marketing techniques.
• D) Results of the program will have to be evaluated and monitored continuously in order to reduce costs.
• E) Direct mail marketing costs much more per thousand people reached than mass media outlets such as television or magazines.

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Definitions:

Export Promotion Strategy

A governmental or organizational policy aimed at encouraging and supporting firms to sell their products or services abroad.

Comparative Advantage

The ability of an entity to produce a good or offer a service at a lower opportunity cost than its competitors, leading to more efficient trading opportunities.

User Fees

Charges levied for the use of a particular service or facility, often imposed by governments or businesses.

Elasticities

Measures of how much the quantity demanded or supplied of a good responds to changes in price, income, or other factors, indicating the sensitivity of demand or supply to changes.