In Order to Avoid Litigation, Marketers Involved in Real-Time Marketing

question 78

Multiple Choice

In order to avoid litigation, marketers involved in real-time marketing must:

• A)develop policies and rules prior to live events that govern real-time marketing messages.
• B)develop only viral marketing messages that are initiated by a consumer or fan posting on social media.
• C)have all messages approved by the brand's legal team prior to a live event.
• D)develop upfront strategic planning prior to the assembling of war rooms during a live event.

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Definitions:

Statistic

A numerical value that represents a summary measure of a sample, used to estimate parameters of the population.

Commuting Distance

The distance that an individual travels from their home to their place of work or study.

Parameter

A numerical characteristic or measure that describes and summarizes a whole population.

Statistic

is a single measure, calculated from sample data, used to infer or describe properties of a population.