The Development of Marketing Programs That Create Interplay Between Consumers

question 21

Multiple Choice

The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

• A)direct marketing.
• B)interactive marketing.
• C)viral marketing.
• D)behavioral marketing.

---

Definitions:

Hyperlinks

Text or graphical elements that, when clicked, navigate the user to another location within the document or to an external webpage.

Email Service Provider

A company that offers email services, including sending, receiving, and storing emails, to individuals and organizations.

Electronic Mailbox

An electronic storage area or service where emails sent to an individual's email address are received and can be viewed or managed.

Attach

The process of adding or linking files, documents, or other items to an email, message, or digital document, facilitating the sharing of additional information.