The Primary Reasons Consumers Follow a Brand Is to Keep

question 159

True/False

The primary reasons consumers follow a brand is to keep up with the brand's activities and to receive special deals or take part in a contest or sweepstake.

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Definitions:

Garrisonian Principle

Named after abolitionist William Lloyd Garrison, it embodies the belief in immediate emancipation of all slaves and the use of moral suasion rather than violence to end slavery.

Gerrit Smith

A prominent 19th-century American social reformer known for his deep involvement in the abolitionist movement and efforts to provide land to freed African American slaves.

Frederick Douglass

An American social reformer, abolitionist, orator, writer, and statesman, who after escaping from slavery in Maryland, became a national leader of the abolitionist movement.

Abolitionist Literature

Literature aimed at fighting against slavery and the slave trade, created by both enslaved and free people.