Which of the Following Is the Most Commonly Used Measure

question 7

Multiple Choice

Which of the following is the most commonly used measure in media planning?

• A)Reach
• B)Opportunity to see (OTS)
• C)Gross rating points (GRP)
• D)Cost per thousand (CPM)

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Definitions:

Contribution Margin

The difference between a company's sales revenue and its variable costs.

Traceable Fixed Expenses

Fixed costs that can be directly linked to a specific business segment or operation.

Net Operating Income

A company's income after all operating expenses are deducted but before interest and taxes are accounted for.

Break-Even

The juncture where overall expenses match the total income, leading to neither a profit nor a loss.