If the Cost for a 4-Color Print Ad Is $150,000

question 58

Multiple Choice

If the cost for a 4-color print ad is $150,000 and the magazine has 3,000,000 readers, the CPM would be:

• A)$50.00.
• B)$500.00.
• C)$20.00.
• D)cannot be determined from the information given.

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Definitions:

Experimental

Pertaining to a method of inquiry in science and psychology involving controlled testing of variables to study effects or outcomes.

Retrospective

An approach or study that looks back at events or experiences from the past.

Cross-sectional

Pertains to research that involves analyzing data from a population, or a representative subset, at a specific point in time.

Longitudinal

A research design or study that follows subjects over a period of time, allowing for the observation of long-term effects or changes.