Examlex
Online interactive tactics used by brands includes each of the following except:
Magic Lantern
A pre-cinema device for projecting images onto a wall or screen, consisting of a powerful light source, a transparent slide, and a magnifying lens.
35mm Gauge
A standard film gauge most commonly used for both analog photography and motion pictures, measuring 35 millimeters in width.
Sound on Film
A process where audio is recorded onto the same strip of film as the images, synchronizing sound and picture.
Color Film
A type of film that includes chemical elements for producing images in color, as opposed to solely in shades of gray (black and white films).
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