Examlex
Research findings indicate that if a brand pre-rolls TV ads on YouTube as well as in-streaming of its TV ads, the brand can expect higher:
Worst-case Scenario
A situation where the worst possible outcome occurs, often used in planning and analysis to prepare for and mitigate risks.
Scenario Analysis
A process of analyzing future events by considering alternative possible outcomes (scenarios), often used for strategic planning to understand potential risks and opportunities.
Base-case Analysis
An evaluation technique in which the projected performance of a project is calculated under a set of assumptions considered most likely or average.
Sensitivity Analysis
A method employed to ascertain the impact of varying independent variable values on a specific dependent variable, based on certain assumptions.
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