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Research findings indicate that if a brand pre-rolls TV ads on YouTube as well as in-streaming of its TV ads, the brand can expect higher:
Altruism
The selfless concern for the well-being of others, often leading to helping behavior without expectation of personal gain.
Presence Of Other People
The influence of having one or more individuals physically present on the behavior, performance, and psychology of someone.
Victim
An individual who suffers harm or loss as a result of a crime, accident, or other event or action.
Dire Need
A situation expressing extreme urgency or pressing necessity, often relating to basic survival requirements.
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