Advertising to Consumers Where They Are Located Through Their Mobile

question 140

Multiple Choice

Advertising to consumers where they are located through their mobile device is called:

• A)branded content.
• B)sponsored content.
• C)location-based advertising.
• D)behavioral targeting.

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Definitions:

Business Planning

The process of creating a detailed plan outlining a company's goals, strategies, resources, and projected financial performance over a certain period.

Financial Planning

The process of evaluating an individual's or organization's current financial status and creating strategies to achieve future financial goals.

Social Responsibility Pyramid

A conceptual framework suggesting that businesses have multiple levels of responsibilities, from economic to ethical duties.

Legal Obligations

Duties enforced by law that an individual or organization is required to fulfill.