A Unique Selling Proposition Does Not Require Support or Substantiation

question 146

True/False

A unique selling proposition does not require support or substantiation although the claims made could be tested or substantiated in some manner.

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Definitions:

Entry Barriers

Obstacles that make it difficult for new competitors to enter a market, which may include high capital requirements, brand loyalty, or regulatory policies.

Marginal Costs

The cost of producing one additional unit of a good or service.

Profit-Maximizing

The process by which a company determines the price and output level that returns the greatest profit.

Long Run

A period in economics where all factors of production and costs are variable, allowing for full adjustment to changes.