Targeting Consumers Around a Specific Retail Location on Their Mobile

question 102

Multiple Choice

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

• A)audience targeting.
• B)geo-aware advertising.
• C)geo-fencing.
• D)geo-targeting by DMA.

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Definitions:

Biological Forces

The natural and genetic factors that influence human physiology, behavior, and health, including heredity, brain chemistry, and physical health.

Gender Discrimination

Unfair treatment or considerations based on an individual's sex or gender, often leading to inequality.

Feminist Viewpoint

is a perspective that emphasizes gender equality, critiques societal norms, and promotes the rights and empowerment of women.

Personality Development

The process by which an individual's distinctive patterns of thought, emotion, and behavior evolve over the course of their life.