The Most Common Form of Behavioral Targeting Involves

question 41

Multiple Choice

The most common form of behavioral targeting involves:

• A)tracking the pages a person visits on the internet.
• B)the keywords individuals type into search engines.
• C)past visits from other individuals to a website.
• D)branded content read by an individual on the internet.

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Definitions:

Variable Overhead Efficiency Variance

A metric that measures the difference between the actual hours taken to produce something and the expected (standard) hours, multiplied by the variable overhead rate per hour.

Standard Machine-Hours

The allocated number of operating hours expected for machinery to achieve a set level of production under standard conditions.

Manufacturing Overhead

All indirect costs associated with the production process, such as salaries of supervisors and maintenance costs.

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the expected variable overhead based on standard cost accounting practices.