Most Creatives View Which Advertising Appeal as the Key to Developing

question 23

Multiple Choice

Most creatives view which advertising appeal as the key to developing brand loyalty?

• A)Rational
• B)Humorous
• C)Emotional
• D)Sex-oriented

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Definitions:

Judicial Branch

The branch of government responsible for interpreting the laws and administering justice through courts.

Legal System

The comprehensive framework of rules, regulations, practices, and institutions that govern how laws are enacted, interpreted, and enforced in a specific jurisdiction.

Socialist Legal System

A type of legal system often found in socialist states where the law is used as a tool to effect social change and uphold the ownership and distribution means by the community as a whole.

Foreign Corrupt Practices Act

A U.S. law that prohibits companies and their individuals from bribing foreign officials to gain a business advantage.