According to ComScore, Inc

question 215

Multiple Choice

According to ComScore, Inc., 54 percent of online display ads are not seen. Reasons given include all of the following except:

• A)the ads are not tied to the correct search terms or the bidding is too low.
• B)the ad was below the fold and individuals did not scroll down on the web page.
• C)software installed by web users blocked the display ads.
• D)malicious software makes the web think a person is seeing the ads.

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Definitions:

Financial Leverage

The use of borrowed funds (debt) to amplify returns from investments or projects.

Debt Ratio

A financial ratio that measures the extent of a company's leverage, calculated by dividing total liabilities by total assets.

Company's Risk

Refers to the potential for loss or adverse effects on a company's financial health and operational performance, due to internal or external factors.

Stockholders' Equity

The residual interest in the assets of a corporation that remains after deducting its liabilities, representing ownership interest held by shareholders.