If Effective Reach And/or Effective Frequency Are Too Low

question 123

Multiple Choice

If effective reach and/or effective frequency are too low:

• A)the company needs a larger advertising budget.
• B)the company has not spent all of its advertising budget.
• C)some of the company's budget may be wasted on extra exposures.
• D)the company will fail to attain its intended objectives.

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Definitions:

Psychoanalytic Theorist

An expert in the field of psychoanalysis who studies unconscious factors that influence behavior and mental processes.

Erikson

A developmental psychologist named Erik Erikson known for his theory on the psychosocial development of humans through eight stages from infancy to late adulthood.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Behaviorist Perspective

A theory in psychology that focuses on observing and controlling behavior, emphasizing the effects of external stimuli on observable behaviors and discounting thoughts and feelings.