C3 Ratings Suggest That Ads Placed in Which of the Following

question 82

Multiple Choice

C3 ratings suggest that ads placed in which of the following situations of a pod generate 28 percent higher awareness than other ads in the pod sequence?

• A)In the first position
• B)Near the beginning
• C)In the middle
• D)At the end

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Definitions:

Web-tracking Software

Software applications that monitor and analyze website traffic, user behavior, and other web metrics, often used to optimize online marketing strategies.

Web-based Communication

The exchange of information using internet-based platforms, including email, social media, and websites, facilitating instant and broad connectivity.

Gross Rating Points

A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.

Banner Ads

A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.