Frequency Is a Measure of the Impact or Intensity of a Media

question 114

True/False

Frequency is a measure of the impact or intensity of a media plan.

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Definitions:

Coercive Power

The ability of a person or organization to force others to comply with demands or orders through threats or punishment.

Reward Power

Refers to the ability of a person to influence the behavior of others by offering them something desirable as an incentive.

Legitimate Power

A form of power derived from a position of authority in an organizational structure, which entitles someone to make demands and expect compliance.

Legitimate Power

The authority derived from a position or role within an organization, typically associated with recognized and formal authority.