Identification Is the Ability of the Audience to Identify with the Spokesperson

question 174

Multiple Choice

Identification is the ability of the audience to identify with the spokesperson in an ad and is derived from:

• A)expertise.
• B)attractiveness.
• C)likeability.
• D)similarity.

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Definitions:

Lifetime Annuity

An insurance product that provides the holder with guaranteed income for the rest of their life.

Adverse Selection

A situation in finance and insurance where parties with higher risk are more likely to engage in agreements, potentially leading to imbalances in the market.

Actuarial Error

Mistakes in the calculations or assumptions made by actuaries, which can affect insurance premiums, pension plans, and other financial assessments.

Consumption Smoothing

An economic concept that describes how individuals attempt to achieve a stable level of consumption over their lifetime, regardless of fluctuations in income.