The Three-Exposure Hypothesis Suggests That

question 5

Multiple Choice

The three-exposure hypothesis suggests that:

• A)ads in three different media need to be used to have the maximum impact.
• B)a minimum of three exposures to an ad is necessary to be effective.
• C)a maximum of three exposures to an ad is necessary to be effective.
• D)three exposures to an ad will only work if the person viewing the ad is in the market for that particular product.

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Definitions:

Ending Inventory

The total value of all inventory that a company still has on hand at the end of a reporting period.

Break-Even

The point at which total costs and total revenue are equal, resulting in no net loss or gain for a business.

Sales Dollars

The total amount of revenue generated from the sale of goods and services, measured in monetary terms.

Farm Division

A specialized unit or sector within a company or organization focused on agriculture and farming activities.