DirecTV Targeting Television Ads for High-End Automobiles to Its Subscribers

question 72

Multiple Choice

DirecTV targeting television ads for high-end automobiles to its subscribers who are watching sports and have family incomes above $100,000 is called:

• A)spot ratings.
• B)targeted ratings.
• C)dynamic advertising.
• D)C3 ratings.

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Definitions:

Bag-mask Device

A hand-held device used to provide ventilation to a patient who is not breathing or who is breathing inadequately.

Automated External Defibrillator

A portable life-saving device designed to diagnose and treat sudden cardiac arrest with electrical therapy.

Mouth-to-mouth

A resuscitation technique involving one person breathing into the mouth of another to provide them with oxygen.

Automated External Defibrillator

A portable electronic device that diagnoses and treats cardiac arrhythmias through defibrillation, allowing the heart to reestablish an effective rhythm.