The Media Multiplier Effect Means

question 211

Multiple Choice

The media multiplier effect means:

• A)the combined impact of using two or more media is stronger than using either medium alone.
• B)the combined effect of television and magazines will increase recall by at least 25 percent.
• C)the use of both trade journals and consumer journals for business-to-business ads will have a greater impact than using either medium alone.
• D)that if three different media are used, the combined impact is greater than if only two different media are used.

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Definitions:

Ectoderm

The outermost of the three primary germ layers in the embryo, giving rise to the nervous system, skin, and various other tissues and organs.

Mesoderm

The mesoderm is the middle layer of an embryo in early development, giving rise to the musculoskeletal, circulatory, and other systems.

Thyroid

A gland in the neck that produces hormones regulating metabolism, growth, and development of the human body.

Urinary Bladder

The urinary bladder is a hollow muscular organ that collects and stores urine from the kidneys before disposal by urination.