Which Message Strategy Is Designed to Trigger Impulse Buys

question 32

Multiple Choice

Which message strategy is designed to trigger impulse buys?

• A)Unique selling proposition
• B)Resonance
• C)Affective
• D)Conative

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Definitions:

Item Response Theory (IRT)

A theory and related statistical models that examine the relationship between the latent traits of individuals and their performance on test items.

Measurement Approaches

Refer to the various methods and tools used to collect data in research studies, including quantitative and qualitative measures.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Pilot Testing

Preliminary testing conducted to evaluate the feasibility, time, cost, risk, and adverse effects of a research study before implementing it on a larger scale.