Examlex
What are the various types of appeals that can be used in advertising and what is the primary benefit of each type?
Horney
Karen Horney, a psychoanalyst known for her theories on neurosis, personality, and the importance of social relationships in mental health.
Erikson
Refers to Erik Erikson, a psychologist known for his theory on the stages of psychosocial development across the lifespan.
Freud
Freud, a neurologist from Austria, developed the psychoanalytic method, which involves treating mental illnesses through dialogue between an analyst and the person seeking help.
Anal Stage
In Freudian psychology, the second stage of psychosexual development, occurring between about 18 months and three years of age, during which children find pleasure in controlling bowel movements.
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