Examlex
Most advertisers believe which level of fear is most likely to succeed in an advertisement?
Functional Analysis
In behaviorism, a description of how a behavior is a function of the environment of the person or animal that performs it.
Empiricism
The philosophical perspective that knowledge comes primarily from sensory experience and observation.
Operant Conditioning
Skinner’s term for the process of learning in which an organism’s behavior is shaped by the effect of the behavior on the environment.
Respondent Conditioning
Skinner’s term for classical conditioning.
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