Using Real-Time Location Data to Deliver Advertising Messages Based on a Person's

question 18

Multiple Choice

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:

• A)audience targeting.
• B)geo-aware advertising.
• C)geo-fencing.
• D)geo-targeting by DMA.

Recognize the concept of mass customization and its advantages in production and service delivery.

Understand the concept of residual income and its calculation.

Comprehend the calculation and significance of Return on Investment (ROI).

Grasp the methods for calculating margins and turnovers.

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Definitions:

Additional Users

New or extra consumers or clients that begin to use a product or service in addition to the existing user base.

Competitive Pricing

A strategy where a company sets the price of its products based on the prices of competitor products.

Value-Based Pricing

A pricing strategy based on the perceived value of a product or service to the customer rather than on the cost of production.

Cost-Oriented Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's cost.