Emotional Appeals Are Based on Each of the Following Ideas

question 263

Multiple Choice

Emotional appeals are based on each of the following ideas except:

• A)humor and sex appeals are being overused and therefore not as effective as in the past.
• B)consumers ignore most advertisements.
• C)rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised.
• D)emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand.

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Definitions:

Cognitive Psychologists

Professionals who study mental processes such as attention, language use, memory, perception, problem solving, creativity, and thinking.

Career Predicting

The process of forecasting or anticipating future career trends and opportunities, often using data analysis and market trends.

World Politics

The field of study concerned with global political systems, international relations, and conflicts.

Accurate Predictions

Forecasts or expectations about future events that are precise and conform closely to actual occurrences.