What Four Types of Sources or Spokespersons Can Advertisers Utilize

question 177

Essay

What four types of sources or spokespersons can advertisers utilize?

---

Definitions:

Horizontal Communication

The exchange of information, ideas, or feedback among individuals or teams at the same hierarchical level within an organization.

MUM Effect

Keeping mum about undesirable messages (choosing not to share bad news).

Quid Pro Quo Harassment

Implied or explicit promise of reward in exchange for sexual favors or threat of retaliation if sexual favors are withheld, given to an employee by a coworker or a superior. The Latin phrase quid pro quo roughly means “You do something for me and I’ll do something for you.”

Outward Communication

Communication that flows to those outside an organization (such as customers).