Rational Appeals Are Most Effective When Consumers Have Low Levels

question 162

True/False

Rational appeals are most effective when consumers have low levels of involvement, but are willing to pay attention to the ad.

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Definitions:

Investment Opportunity

An option to allocate resources with the expectation of generating a return or profit in the future.

Turnover

In business, refers to the rate at which employees leave a company and are replaced by new hires; can also refer to the total sales in a given period.

Turnover

A financial metric indicating the rate at which a company's inventory is sold and replaced over a period.

Minimum Required Rate

Typically refers to the minimum rate of return on an investment that a manager or investor deems acceptable, taking into account risk and alternative investments.