In a Creative Brief, Legal and Mandatory Restrictions Placed on Advertisements

question 15

True/False

In a creative brief, legal and mandatory restrictions placed on advertisements are also called constraints.

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Definitions:

Multi-Attribute Attitude Model

A framework used in consumer behavior that examines how consumers evaluate a product or service based on perceived attributes and the importance of these attributes.

Speaker Attributes

Characteristics or qualities of a speaker that influence how the message is received, such as credibility, attractiveness, and authority.

Balance Theory

A psychological theory suggesting how people develop their relationships with others and objects in their environment based on cognitive consistency among triads of elements.

Unit Relation

The interconnectedness or interaction between different components or elements within a system.