One Danger of Using a CEO or Other Prominent Official

question 191

Multiple Choice

One danger of using a CEO or other prominent official of a corporation is that the person may not possess the source characteristics of:

• A)trustworthiness and expertise.
• B)attractiveness and likeability.
• C)credibility and expertise.
• D)likeability and trustworthiness.

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Definitions:

B₂C Buying

Business-to-consumer buying; refers to the transactions and processes whereby individuals purchase products or services from businesses for personal use.

Buying Situations

Different scenarios or sets of circumstances under which purchases are made, each requiring different marketing strategies and approaches.

Types

Categorizations or classifications of items or concepts based on shared characteristics or attributes.

Technical Specifications

Detailed information provided by a manufacturer or developer regarding the technical aspects and functionalities of a product or system.