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Basing a Communications Budget on Sales from the Previous Year

question 186

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Basing a communications budget on sales from the previous year or anticipated sales for the next year is the which type of budgeting method?


Definitions:

Stimulation

The action of arousing interest, excitement, or activity in someone or something, or the condition of being stimulated.

Expectancy

A belief or anticipation regarding the likelihood that a specific outcome will occur as a result of certain actions or behaviors.

Homeostasis

The process by which a living organism or cell maintains a stable internal environment despite changes in external conditions.

Propinquity

The tendency for people to form close relationships or feel a sense of attraction with others who are geographically close or frequently encountered.

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