In the Hierarchy of Effects Model, Preference for a Particular

question 145

Multiple Choice

In the hierarchy of effects model, preference for a particular product only occurs after each of the following occurs except:

• A)awareness.
• B)liking.
• C)knowledge.
• D)conviction.

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Definitions:

Price System

A mechanism through which prices adjust to balance supply and demand for goods and services in an economy.

Centralized Planning

A system of economy where all choices related to the creation and allocation of goods and services are made by a central governmental body.

Competitive Markets

Markets where many buyers and sellers trade goods and services under conditions of few restrictions, leading to the best prices for both parties.

Opportunity Cost

The advantage lost by selecting one option instead of another.