In a Creative Brief, the Message Theme Is The

question 132

Multiple Choice

In a creative brief, the message theme is the:

• A)rationale behind a unique selling point.
• B)benefit or promise the advertiser wants to convey.
• C)written or verbal component of the ad.
• D)information provided in the ad to support the key idea.

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Definitions:

Correlation

A statistical measure that indicates the extent to which two or more variables fluctuate together. A positive correlation indicates that as one variable increases, so does the other.

Correlational Hypothesis

A prediction about the existence of a relationship between two variables, without implying causation.

Experimental

Pertaining to a method of research that involves the manipulation of one or more variables to determine their effect on a certain outcome.

Neurotic

Referring to an individual's tendency towards anxiety, depression, or other emotional instability, often as a personality trait.