The Hierarchy of Effects Model

question 17

Multiple Choice

The hierarchy of effects model:

• A)only works in the correct sequence of the model.
• B)is designed to build recall more than an actual purchase decision.
• C)clarifies the advertising approach to use by showing what to emphasize during each stage of the model.
• D)leads to impulse buying decisions if applied correctly.

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Definitions:

Excitement Phase

The initial stage in the human sexual response cycle characterized by physical and emotional sensations of arousal, such as increased heart rate and muscle tension.

Orgasm Phase

A phase in sexual response characterized by intense pleasure, increased heart rate, and typically, in men, ejaculation, and in women, vaginal contractions.

Shortest Phase

Generally refers to the briefest stage or period within a process or cycle, though specifics can vary depending on the context it is used in.

Sexual Response Cycle

A model that describes the physiological responses that take place during sexual activity, typically divided into phases such as arousal, plateau, orgasm, and resolution.