The Means-End Chain Approach Suggests That an Advertisement Should Contain

question 97

Multiple Choice

The means-end chain approach suggests that an advertisement should contain a message or means that:

• A)leads the consumer to a desired end state.
• B)changes a consumer's attitude.
• C)modifies a consumer's beliefs.
• D)stimulates some type of behavior.

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Definitions:

Computer-based Training

A method of learning that utilizes computer technology to deliver educational programs to participants.

On-the-job Learning

The process of acquiring skills, knowledge, and competencies as a result of direct experience or performing tasks and activities in a work setting.

Low-tech

Technologies that are not advanced or complex, often easy to use and with a focus on practicality and accessibility.

Substance Abusing Employees

Workers who engage in the excessive or harmful use of drugs or alcohol, potentially impacting their performance and workplace safety.