If a Company Received Negative Press, the Marketing Department May

question 32

Multiple Choice

If a company received negative press, the marketing department may hire a:

• A)boutique specialty agency.
• B)media service company.
• C)public relations firm.
• D)direct-marketing agency.

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Definitions:

Securities

Financial instruments that represent an ownership position in a publicly-traded corporation, a creditor relationship with a governmental body or corporation, or rights to ownership as represented by an option.

Trade Balance

The difference in value between a country's imports and exports over a given period, a component of a country's balance of payments.

Merchandise Exports

Goods produced within a country and sold to customers in another country, contributing to the country's gross domestic product.

Capital Account

A national account that records the transactions involving international transfer of capital, such as foreign direct investments and portfolio investments.