Within an Advertising Agency, the Voice of the Consumer Is

question 157

Multiple Choice

Within an advertising agency, the voice of the consumer is represented by the:

• A)account executive.
• B)creative.
• C)account planner.
• D)media planner.

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Definitions:

Ponzo Illusion

A visual illusion where two horizontal lines of equal length appear to be of different lengths because of converging parallel lines in the background.

Müller-Lyer Illusion

A visual illusion where lines of the same length appear to be of different lengths due to the addition of arrow-like fins.

Just Noticeable Threshold

The minimum difference in stimulation that an individual can detect 50% of the time, also known as the difference threshold.

Aerial Perspective

Aerial Perspective, also known as atmospheric perspective, is the effect by which objects appear less distinct and more bluish the farther they are from the observer, due to the atmosphere's effect on the colors and lights.