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A Market Segmentation Approach That Focuses on the Benefits of a Product

question 68

Multiple Choice

A market segmentation approach that focuses on the benefits of a product rather than on the type of customers of a product is which form of segmentation?


Definitions:

Job Holder

An individual who occupies a specific position within an organization, performing defined roles and responsibilities.

Job Description

A list of the duties and responsibilities of a job holder.

Job Analysis

The process of studying and collecting information regarding the operations and responsibilities of a specific job.

Job Evaluation

A systematic process used to determine the relative worth of jobs within an organization by analyzing their responsibilities, requirements, and complexity.

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