A Recent Trend in Media Selection Is To

question 159

Multiple Choice

A recent trend in media selection is to:

• A)put media planners on the creative team.
• B)use account planners to work with advertising agencies in designing advertising campaigns.
• C)involve media companies in the latter stages of advertising campaign design.
• D)involve media companies in the early stages of the advertising design process.

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Definitions:

Portable

Refers to something that is easily movable or transferable from one context or use to another.

Notice Periods

Duration of time employees are required to continue working between informing their employer of their departure and their last working day.

Severance

Compensation or benefits provided to an employee upon job termination, often based on length of service.

Employee's Gender

A characteristic of employees that refers to their biological sex, which can influence aspects of employment such as pay equity and job assignments.