Which Message Strategy Is a Claim of Superiority Based on a Product's

question 238

Multiple Choice

Which message strategy is a claim of superiority based on a product's specific attribute or benefit that cannot then be used by a competitor?

• A)Generic
• B)Preemptive
• C)Unique selling proposition
• D)Hyperbole

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Definitions:

Voltaire

A pseudonym for François-Marie Arouet, an Enlightenment writer, historian, and philosopher famous for his advocacy of freedom of speech, religious tolerance, and separation of church and state.

Ontological Argument

An argument (or set of arguments) that tries to prove the existence of God from the very concept of “God.” For example: God, by definition, is that Being with all possible perfection; existence is a perfection; therefore God exists.

Akhnaton

An ancient Egyptian pharaoh of the Eighteenth Dynasty who is noted for attempting to institute a monotheistic worship of the sun disk Aten.

Self-Creating

The concept of something or someone coming into existence or being through its own inherent capabilities, often used in philosophical and metaphysical discussions about the nature of being and creation.